![Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?](https://andscape.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=640)
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ319_lebron_20190828142017_ZH.jpg?uuid=7caf9cee-c9c0-11e9-9264-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush](https://cdn-wp.thesportsrush.com/2022/05/26e65c7c-untitled-design-1.jpg)
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush
![Everything about the $1bn deal only Cristiano Ronaldo and LeBron James have for a lifetime | El Futbolero US Salaries and Prices Everything about the $1bn deal only Cristiano Ronaldo and LeBron James have for a lifetime | El Futbolero US Salaries and Prices](https://www.elfutbolero.us/__export/1630256036390/sites/elfutboleromx/img/2021/08/29/sport-preview-ronaldo-lebron.jpg_1528981544.jpg)
Everything about the $1bn deal only Cristiano Ronaldo and LeBron James have for a lifetime | El Futbolero US Salaries and Prices
![LeBron James's Contract Breakdown: The King Is Earning $188 Per Second And $11,299 Per Minute - Fadeaway World LeBron James's Contract Breakdown: The King Is Earning $188 Per Second And $11,299 Per Minute - Fadeaway World](https://fadeawayworld.net/.image/ar_4:3%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTg5NDAyNzk5MzcxNDYyNTQ5/280167624_326551866271226_9079624132834647292_n.jpg)
LeBron James's Contract Breakdown: The King Is Earning $188 Per Second And $11,299 Per Minute - Fadeaway World
![Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success](https://www.cityam.com/wp-content/uploads/nba-player-lebron-james-visits-china-90035964-5666be5fede89.jpg)
Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success
![LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News](https://img.republicworld.com/republic-prod/stories/promolarge/xhdpi/uxsrq6fgdge6nsim_1586864678.jpeg?tr=w-1200,h-900)
LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News
![I'm a Nike Guy”: Millionaire LeBron James Opted Against Reebok Deal That Could Have Added Much More to Net Worth - EssentiallySports I'm a Nike Guy”: Millionaire LeBron James Opted Against Reebok Deal That Could Have Added Much More to Net Worth - EssentiallySports](https://image-cdn.essentiallysports.com/wp-content/uploads/2022-03-21T233649Z_1121387421_MT1USATODAY17944656_RTRMADP_3_NBA-LOS-ANGELES-LAKERS-AT-CLEVELAND-CAVALIERS.jpg?width=600)
I'm a Nike Guy”: Millionaire LeBron James Opted Against Reebok Deal That Could Have Added Much More to Net Worth - EssentiallySports
![Nike Earns $3 Million Every 5 Hours from $1.7 Billion Worth Michael Jordan, But Couldn't Replicate It for Billionaire LeBron James - EssentiallySports Nike Earns $3 Million Every 5 Hours from $1.7 Billion Worth Michael Jordan, But Couldn't Replicate It for Billionaire LeBron James - EssentiallySports](https://www.si.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTY4MjU4NzY2OTE0OTg3OTA1/lebron-james-nike-lebron-11-12jpg.jpg)