The Barbie Aisle in my (fairly large, for NYC) Target. More like 1/8 of one aisle, really. Is this standard nowadays? Has Mattel switched to a mostly online sales model? I remember
Mattel: Barbie Olympics Collection 'Fell Short' of Asian Representation
Mattel Barbie® Pool Doll and Playset, 1 ct - Fred Meyer
Mattel celebrates Tina Turner with Barbie creation | GMA News Online