TIL that Tom Cruise's career saved Ray-Bans from extinction. Business was tanking in the 70s, so Ray-Ban signed a product placement deal for 60 films. Risky Business, Top Gun, and Rain Man
TOP GUN: MAVERICK product placement vs. the original - Concave
Keeping it Reel: Top Gun and Ray-Ban
Ray-Bans iconic design
TOP GUN: MAVERICK product placement vs. the original - Concave
Ray Ban Aviator from Top Gun - Brands & Films
10 Big Successes in Product Placement
Where to Buy Tom Cruise Top Gun: Maverick Sunglasses – Like a Film Star
TOP GUN: MAVERICK product placement vs. the original - Concave
No Time To Sell? From marketer to media mogul, brands need to look beyond product placement
Product placement from cinema to Instagram and affiliate marketing - Luigi Nervo
Ray-Ban Aviator 3025 Sunglasses Worn By Tom Cruise As Pete “Maverick” Mitchell In Top Gun (1986)
Ray Ban Aviator from Top Gun - Brands & Films
Palak Zatakia on Twitter: "11/ In 1983, Tom Cruise wore Ray-Ban Wayfarers in the movie Risky Business and that changed everything. The brand sold more than 360,000 pairs of sunglasses. The brand